Coca Cola s Success And Expansion - 928 Words

Is a common fact that Coca-Cola is very large corporation and it’s been in business for over 129 years. Coca-Cola’s success and expansion has been thanks to their pioneer business methods from coupons, bottling system, ways of distribution to marketing strategies. The main reason this company had ben able to stage afloat during all these years is because Coca-Cola believes it’s its own competition. They are always researching and innovating their own products. Also Coca-Cola has a great marketing strategy by being physically in a lot of countries. Every year Coca-Cola designs easier ways for their consumers to be able to reach and purchase its products by distributing its product through vending machines, charity causes, stands, etc. Since 1955 Coca-Cola has been a soda provider to one of the largest fast food chain companies McDonalds. Throughout the years Coca-Cola has learn the key to its expansion is within our own worldwide community. [Coke and McDonald†™s, Growing Together Since 1955] In Coca-Cola’s â€Å"Corporate Social Responsibility Report† of the years 2011 Coca-Cola defines sustainability as â€Å" ensure the long-term viability of our business by being proactive and innovative in protecting the environment and be recognized as one of the most responsible corporate citizens by all stakeholder.† A way to reach its objectives is targeting the environment, marketplace, workplace and the community. In 2013 Coca-Cola announced a partnership with U.S Department of AgricultureShow MoreRelatedCoca Col The Business Of Making And Selling Drinks That People Love991 Words   |  4 PagesCoca-Cola is in the business of making and selling drinks that people love, but they want to do it in a way that takes care in the world around us by saving natural resources, cutting down on waste and reducing greenhouse gases. Of course this means looking at their own operations, but at the same time at the whole picture from how they source their ingredients, to what happens after a drink gets enjoyed. So they are working with their suppliers to encourage them to save energy, inventing new packagingRead MoreThe Pepsi Company. Carbonated Drinks Are So Popular Around969 Words   |  4 Pages but the two most populous brands are Pepsi-Cola and Coca-Cola. About half of the population of people in America consume carbonated drinks like Pepsi, Coca-Cola, and Sprite (Chan T.H). According to beverageuniver se.com, an average American consumes 44 gallons of soda each year (beverageuniverse.com). Majority of the drinks are high in sugar content and the chances of them leading to health issues are very high. However, in the early 1990’s, Pepsi cola diversified from producing only carbonated drinksRead MoreDr. W. Edwards Deming Was Born October 14, 1900 In Sioux1627 Words   |  7 Pagesresumed farming and growing crops. In part to the farming lifestyle the Deming’s had, Dr. Deming grew to be quite frugal and was opposed to of any kind of waste. His demeanor was likely a result of the hard economic times in the early to mid-1900’s as well. Three years after the Deming’s took residence in Wyoming, their Daughter was born. Dr. Deming was able to attend college by working various jobs to pay his tuition. He earned his Bachelor of Science degree in Engineering from the UniversityRead MoreKey Success Factors Essay1341 Words   |  6 PagesKey success factors Key success factors Karen Joyce Evangelio Northern Arizona University Key Success Factors Key success elements are the ones functions, activities or enterprise practices, described by using the marketplace and as considered through the purchaser, that are critical to the seller/client dating. Key success factors are outlined via the marketplace and by using the purchaser, not by using the corporation. They revolve around skills, approaches and structuresRead MoreGlobalisation and the Coca-Cola Company1379 Words   |  6 PagesGlobalization and the Coca-Cola Company Introduction Today, Coca-Cola is one of most well-known brands in the world. This company has continued to gain momentum and growth, capitalizing on the rapidly expanding beverage industry and ranking as the largest beverage company in the world. With its push for global market share, Coca-Cola now operates in over 200 countries with over 84,000 suppliers. Currently, over 70% of Coca Cola’s business income is generated from non-US sources (Coca-Cola Company, 2012)Read MoreThe Reasons Why Foreign Companies Are Moving1317 Words   |  6 Pagesearly 1980’s in the 2000s companies from all over the world have been investing trillions of dollars in China market. Recently we saw this demand nearly double with the last few years. Large numbers of corporations are leaving their home country and opening headquarters abroad in China. These companies come from all types of industries. For example Software, Mining and Cosmetics industry, many big names such as Google, Microsoft and Apple also have their offices in China. Pepsi and Coca – Cola have alsoRead MoreThe Importance Of A New Leader Elected Or Placed At Office Within The Countries Of The World1662 Words   |  7 PagesPolitical- There will always be a new leader elected or placed in office within the countries of the world. Sometimes leaders clash on their beliefs on how the country should be run, including the companies that conduct bus iness in and with the country. Coca-Cola will have to be diligent in remaining aware of these leaders and their agendas. Changes will come, and some will not be beneficial to the company. The company must be aware of these changes in order to develop strategy for operations within thoseRead MoreCoca Cola Company And Its History Will Be Discussed1739 Words   |  7 PagesThroughout this paper The Coca-Cola Company and its history will be discussed. The first part of this paper is about who discovered The Coca-Cola Company and how is was discovered. The second portion of this paper gets into depth about the company’s history, it also covers the rise and fall of the company, and the in-betweens. It will go through the years of 1893-1904, the years of 1905-1918 and the 1980s.The third portion of this paper will discuss the five major kinds of drivers of globalizationRead MoreCase Study : Coca Cola Company1441 Words   |  6 PagesMarquis Coddington Mr. Valdez Final Project December 15, 2014 Coca-Cola Coca-Cola is one of the fastest growing products in the world. The Coca-Cola company has expanded to many different countries, helping those along the way. It was rough for the company in the beginning, but now they are around the top in selling their product globally. Globally, the company has been a success and is still finding new ways to build around that success. Now I talk about how the company got originated, why they wentRead MoreCoca Cola s Influence On The Global Community1221 Words   |  5 Pages â€Å"For a 125 years, we have been refreshing the world.†(Coca-Cola) These words explain the long relationship that the Coca-Cola Company has had with the consumers. The Coca-Cola Company was founded in downtown Atlanta, Georgia in 1886. (Coca-Cola) Today Coca-Cola is one of the most recognizable fountain drinks in the world. Expansion of advertising techniques, and modern technology have allowed this company to rise above the rest. One ad that is particularly oriented towards the global community is